Nouvola Blog

Cyber week 2016 by the numbers, and lessons learned

Posted by Paola Moretto on Jan 17, 2017 9:18:37 AM

The data are in! Black Friday and Cyber Monday – or Cyber Friday as we referred to in a previous post – have broken online shopping records for this year. Data from National Retail federation, Adobe Cyber week report and other sources are shown below. Here are some of the most noteworthy data:

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Topics: Business, Ecommerce

Holiday countdown – 5 things to do now to get your ecommerce site ready

Posted by Paola Moretto on Dec 21, 2015 7:32:46 PM

This Thanksgiving we witnessed yet another round of spectacular crashes among online retailers. Neiman Marcus had a retailer's worst nightmare: the Neiman Marcus site crashed on Black Friday and did not recover for the whole day. Cyber Monday saw major crashes impact Target, Victoria's Secret, NewEgg and even PayPal. And these are only the big ones that made the press.

Clearly these performance failures were not what these companies had in mind: either they underestimated the impact large traffic surges would have on overall performance, made some last minute software changes that had unintended consequences, or just experienced a lot more online traffic than anticipated.

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Topics: Business, Ecommerce

Why Black Friday is now Cyber Friday

Posted by Paola Moretto on Nov 25, 2015 1:44:21 PM

This year REI announced to the world that it would keep its 143 retail locations closed on Black Friday (and Thanksgiving day). Similarly, a growing number of stores, including Marshalls, Crate and Barrel, and many more are committing to remain closed on Thanksgiving day at a minimum.

And while REI, for one, has oriented its #OptOutside campaign as an invitation to reconnect with family and friends by getting out of doors together, there is also another underlying reality: the fact is, the vast majority of shoppers who want to shop on Thanksgiving or even Black Friday can do so online. As REI.com puts it, “The outdoors, and the website, are always open” (emphasis mine).

Black Friday is the new Cyber Monday. Or rather, welcome to Cyber Friday.

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Topics: Technology, Business, Ecommerce

To all a good night: Web performance testing gives the gift of peace of mind

Posted by Charles Higgins on Dec 22, 2014 11:34:00 AM

Enterprise software isn’t something you usually wrap and put under a tree. But here at Nouvola, we’re feeling very festive this holiday season, and it’s not just about the gift parties and the eggnog. We’re in a celebratory mood because we know that our cloud performance testing software is delivering real value … gifts, if you will … to any business that uses it.

So in the spirit of the season we made a list, some of us even checked it twice, of the gifts of web performance testing.

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Topics: Team, Business, Ecommerce

Get ready. Get set. The holidays are rapidly approaching. (Part three in a series)

Posted by Paola Moretto on Dec 10, 2014 7:13:00 AM

What to do if your ecommerce site keeps crashing

Third in a series looking at how well online stores are prepared for the holidays. See the first post here and the second post here.

Every retailer with a website knows that it’s best to avoid site crashes. In this post I’ll offer some tips for making sure your site doesn’t crash, but first, I think it’s important to define a crash. A crash can be a total outage like Best Buy experienced on Black Friday (link), but it can also be a server down or a slowdown that make your service essentially unavailable. If your stack cannot service requests, it’s a crash. If your site is moving so slowly that shoppers are abandoning their carts, it’s a crash for all practical purposes.

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Topics: Technology, Business, Ecommerce

Get Ready. Get Set. The holidays are rapidly approaching (Part two in a series)

Posted by Paola Moretto on Nov 5, 2014 12:46:00 PM

The five most common performance issues of ecommerce sites

Second in a series looking at how well online stores are prepared for the holidays. See the first post here.

Time is money, especially for online retailers.

According to the Aberdeen Group,every one-second delay in page-load time leads to 11% fewer page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions.

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Topics: Technology, Ecommerce

Get ready. Get set. The holidays are rapidly approaching (Part one in a series)

Posted by Paola Moretto on Oct 28, 2014 9:52:00 AM

Are online stores ready for the holidays?

While it’s probably too early to know whether it will be a banner year or a bust for retailers, it’s safe to say that a growing portion of consumers will go online to do their holiday shopping.

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Topics: Business, Ecommerce

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