One of the themes I encounter consistently in my work as a woman heading a high-tech startup is the theme of gender. Women have long been a small minority in just about every corner of high-tech, from the cubicles to the boardroom, and I feel compelled to use my platform as a female founder of a high-tech startup to call attention to this lack of diversity. Last year, I had the opportunity to speak at multiple conferences and entrepreneur forums about all sorts of issues related to the cloud and enterprise software and the Portland startup community. But one of my comments that resonated the most was my description of the female founder of a high-tech startup as a unicorn with sparkles … that is, a rare breed.
Oregon Entrepreneurs Network (OEN) has recently started a monthly column in the Portland Business Journal (PBJ) in their TechFlash section and we are happy to announce that Nouvola CEO and Co-founder Paola Moretto has written the first one for them. It's a great article about being a "Unicorn with Sparkles" - a female technologist founder. Great read from one of our industry "unicorns".
Nouvola, a Portland Oregon based company offering cloud performance testing and analytics, today is happy to announce a strengthening of our ties with AWS (Amazon Web Services) by joining AWS Partner Network (APN) as a Standard Technology Partner. This partnership expands and enhances our reach in the AWS cloud community, further solidify our position as one the leaders in the Performance Testing and Performance Analytics market. We’re very excited about the growth this new partnership will bring to Nouvola and look forward to providing our high quality testing and analytics solution to AWS customers.
This time a year ago, I was reflecting on a year of firsts: Nouvola’s first year in operation, our first product launch and our first accolades.
Today I’m happy to say these were the first of many. Nouvola went on from there to have a successful second year, growing our product offering, our customer base and our profile, and establishing just how relevant our products are in today’s fast-paced environment where so much business is transacted over the web. In the last six months alone we’ve shown a 400% increase in paying customers and an over 4000% increase in monthly revenue.
Enterprise software isn’t something you usually wrap and put under a tree. But here at Nouvola, we’re feeling very festive this holiday season, and it’s not just about the gift parties and the eggnog. We’re in a celebratory mood because we know that our cloud performance testing software is delivering real value … gifts, if you will … to any business that uses it.
So in the spirit of the season we made a list, some of us even checked it twice, of the gifts of web performance testing.
What to do if your ecommerce site keeps crashing
Third in a series looking at how well online stores are prepared for the holidays. See the first post here and the second post here.
Every retailer with a website knows that it’s best to avoid site crashes. In this post I’ll offer some tips for making sure your site doesn’t crash, but first, I think it’s important to define a crash. A crash can be a total outage like Best Buy experienced on Black Friday (link), but it can also be a server down or a slowdown that make your service essentially unavailable. If your stack cannot service requests, it’s a crash. If your site is moving so slowly that shoppers are abandoning their carts, it’s a crash for all practical purposes.
It was a Black-out Friday for Best Buy
There is never a good time for your website to crash. But the busiest shopping day of the year? Not a good day.
Consumer electronics retailer Best Buy saw its website crash and stay down for more than two hours last Friday, sending scores of eager customers to go elsewhere in search of doorbuster deals.
Performance is Ground Zero for Users and Digital Interactions with Your Brand
Your Web site is the online face of your company, representing your brand and all that it stands for. You want your customers and distributors to interact with you via the Web—because that’s often their preference and because it’s cost-effective for you—in a way that leaves them feeling good about your company. One of the critical components of a Web site is its performance. Let’s face it—you can pull out all the stops to build out your site, put in place the most sophisticated back-end systems, and spend lots of marketing dollars driving consumers and partners to your site, but if it doesn’t perform well, what’s the point?
Last month, I joined other leaders from the likes of Amazon, Intel, Pivotal, Puppet Labs and others to speak at the IT Cloud Computing Conference in San Francisco, a venue for discussing trends in cloud and DevOps. Needless to say, it’s a topic that I – and the whole team at Nouvola – are immersed in every day. While I was eager to share my own perspective, I also enjoyed hearing from other industry leaders and getting a broader sense of the state of the industry.
I left with several takeaways: