The data are in! Black Friday and Cyber Monday – or Cyber Friday as we referred to in a previous post – have broken online shopping records for this year. Data from National Retail federation, Adobe Cyber week report and other sources are shown below. Here are some of the most noteworthy data:
Nouvola is happy to announce that we’ll be exhibiting at O’Reilly’s Velocity Conference June 21st – 23rd in Santa Clara, California. Velocity is the leading conference for Web Operations, End-to-End Optimization and Continuous Delivery.
This Thanksgiving we witnessed yet another round of spectacular crashes among online retailers. Neiman Marcus had a retailer's worst nightmare: the Neiman Marcus site crashed on Black Friday and did not recover for the whole day. Cyber Monday saw major crashes impact Target, Victoria's Secret, NewEgg and even PayPal. And these are only the big ones that made the press.
Clearly these performance failures were not what these companies had in mind: either they underestimated the impact large traffic surges would have on overall performance, made some last minute software changes that had unintended consequences, or just experienced a lot more online traffic than anticipated.
As you have probably noticed, this October we launched our completely redesigned website, right before AWS re:Invent. We’re excited about the new site for a lot of reasons – but perhaps the most important is that it’s reflective of the evolution of the Nouvola brand.
This year REI announced to the world that it would keep its 143 retail locations closed on Black Friday (and Thanksgiving day). Similarly, a growing number of stores, including Marshalls, Crate and Barrel, and many more are committing to remain closed on Thanksgiving day at a minimum.
And while REI, for one, has oriented its #OptOutside campaign as an invitation to reconnect with family and friends by getting out of doors together, there is also another underlying reality: the fact is, the vast majority of shoppers who want to shop on Thanksgiving or even Black Friday can do so online. As REI.com puts it, “The outdoors, and the website, are always open” (emphasis mine).
Black Friday is the new Cyber Monday. Or rather, welcome to Cyber Friday.
Last year we introduced you to Nouvola co-founder and CEO Paola Moretto. Here, meet co-founder and chief technology officer Paola Rossaro.
Nouvola will be attending this year’s RailsConf in Atlanta GA April 21st through April 23rd. RailsConf is the largest official Ruby on Rails gathering of the year attended by top Rails talent, companies and project representatives from all over the world. Ruby on Rails is one of, if not the top frameworks for web development. And this is the conference that all the best of the best of Rails developers attend.
Nouvola will be at the IT Cloud Computing Conference (IC3) in Seattle on April 17th. In a list of speakers that includes executives from Microsoft to HP to Google will be our own CTO and Co-Founder Paola Rossaro. The conference is on the Cloud and how DevOps changes IT organizations from cost centers to profit centers, able to innovate faster, deliver new services and grow their businesses.
One of the themes I encounter consistently in my work as a woman heading a high-tech startup is the theme of gender. Women have long been a small minority in just about every corner of high-tech, from the cubicles to the boardroom, and I feel compelled to use my platform as a female founder of a high-tech startup to call attention to this lack of diversity. Last year, I had the opportunity to speak at multiple conferences and entrepreneur forums about all sorts of issues related to the cloud and enterprise software and the Portland startup community. But one of my comments that resonated the most was my description of the female founder of a high-tech startup as a unicorn with sparkles … that is, a rare breed.