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Paola Moretto

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Why Black Friday is now Cyber Friday

Posted by Paola Moretto on Nov 25, 2015 1:44:21 PM

This year REI announced to the world that it would keep its 143 retail locations closed on Black Friday (and Thanksgiving day). Similarly, a growing number of stores, including Marshalls, Crate and Barrel, and many more are committing to remain closed on Thanksgiving day at a minimum.

And while REI, for one, has oriented its #OptOutside campaign as an invitation to reconnect with family and friends by getting out of doors together, there is also another underlying reality: the fact is, the vast majority of shoppers who want to shop on Thanksgiving or even Black Friday can do so online. As REI.com puts it, “The outdoors, and the website, are always open” (emphasis mine).

Black Friday is the new Cyber Monday. Or rather, welcome to Cyber Friday.

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Topics: Technology, Business, Ecommerce

4 reasons not to miss FutureStack15

Posted by Paola Moretto on Nov 9, 2015 1:00:00 PM

This week, thousands of developers will gather at FutureStack15, the annual New Relic user conference Nov. 11-13 in San Francisco.

Beyond a great speaker lineup and talks on trending topics like containerization, DevOps and more, this is an annual gathering of developers, IT experts and technologists who are building, running and changing the world of modern software.

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Topics: Marketing, Technology

Why IC3 is the place to be

Posted by Paola Moretto on Nov 9, 2015 12:56:51 PM

The IT Cloud Computing Conference (aka IC3) is taking place Nov.  9th-10th in San Jose, CA. With tech leaders like Amazon, Google, Microsoft, and Salesforce in attendance, IC3 will attract 300+ software developers and IT professionals who will be benefitting from training to help accelerate software delivery, automate IT in the cloud and make their organizations more nimble.

In case you’re still on the fence, here’s a quick recap of why IC3 is the cloud conference to attend:

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Topics: Technology, DevOps, Events

The cloud is the new normal, and many other exciting takeaways from AWS re:Invent

Posted by Paola Moretto on Oct 21, 2015 11:01:56 AM

I’m just back from re:Invent, the Amazon Web Services (AWS) conference covering all things cloud. AWS is the largest public cloud provider by far and its speed of innovation is mind-boggling. re:Invent is always a great forum for getting the pulse of the industry and this year’s event underscored how astonishingly fast the cloud is growing. More than 19,000 guests attended with additional 38,000 watching on the live stream. The enterprise customers showcased included some major corporations like General Electric and Capital One.

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Topics: Marketing, Technology

Summer break: Nouvola team kicks back at annual BBQ

Posted by Paola Moretto on Aug 14, 2015 8:46:28 AM

Remember to celebrate milestones as you prepare for the road ahead. –Nelson Mandela

If you’ve been following this blog or have seen us at one of the many trade shows we’ve been to recently, you know just how busy our team has been. So here’s a bit of evidence that we’re not all work and no play.

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Topics: Team

Performance Testing and APM (Application Performance Management): Why you need to do both

Posted by Paola Moretto on Jul 29, 2015 10:00:00 AM

Earlier this year I wrote a post about Synthetic Testing and Real User Monitoring, and explained why these are complementary, not competing, approaches. Similarly, Performance Testing – aka synthetic testing - and APM – Application Performance Management and monitoring solutions are similar in that they are often regarded as two competing solutions, as if one were an alternative to the other. They are actually perfect complementary tools to achieve optimal performance for your application. Whether you develop web applications, SaaS products or mobile apps, you‘ll find both approaches to be absolutely necessary in your software operations. Here, I explain why. (I’ll use “monitoring solutions” as a synonym for APM solutions.)

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Topics: Technology

Getting started with Nouvola DiveCloud: How do I calculate the number of concurrent users to test with?

Posted by Paola Moretto on Apr 3, 2015 11:00:00 AM

First in a series on effectively using Nouvola DiveCloud

It can’t be said enough: Performance testing ahead of time will help ensure smooth sailing in real time.

But not all tests are created equal. It’s important to not just test, but test smart, so you get accurate results. Some DiveCloud customers have asked us about this, specifically about the best way to calculate concurrent, or simultaneous virtual users to test with during a web performance test. Here, we explain the five simple steps you can take to arrive at a good number.

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Topics: FAQ

Seeking turnkey, low cost and high performance? One of our clients explains why Nouvola delivers

Posted by Paola Moretto on Mar 19, 2015 8:11:44 AM

At Nouvola, we build our products with developers in mind. Our software is designed to help make developers more efficient so they can build great stuff.

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Topics: Product

The lessons of Healthcare.gov

Posted by Paola Moretto on Mar 16, 2015 8:41:52 AM
In the fall of 2013, the newly launched Healthcare.gov website buckled under the weight of a crush of people trying to sign up for affordable health insurance. Although the site reportedly cost more than $500 million to build, it wasn’t adequately tested for high volumes, and what was to have been a celebrated milestone became a bit of a fiasco. That incident really highlighted for everybody that scale is not something that can be taken lightly.

This year we’ve just passed the second deadline to sign up for healthcare under the Affordable Care Act, and while the enrollment process generally went a lot more smoothly, it didn’t go off without a hitch. As a February 15 deadline neared, the site suffered a six-hour outage due to a glitch in connecting to an outside site for income verification.

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New year off to a good start for women and minorities in high-tech - Intel takes a stand on diversity

Posted by Paola Moretto on Mar 10, 2015 2:40:57 PM

One of the themes I encounter consistently in my work as a woman heading a high-tech startup is the theme of gender. Women have long been a small minority in just about every corner of high-tech, from the cubicles to the boardroom, and I feel compelled to use my platform as a female founder of a high-tech startup to call attention to this lack of diversity. Last year, I had the opportunity to speak at multiple conferences and entrepreneur forums about all sorts of issues related to the cloud and enterprise software and the Portland startup community. But one of my comments that resonated the most was my description of the female founder of a high-tech startup as a unicorn with sparkles that is, a rare breed. 

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Topics: Business, WomenInTech

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